A story about the birth of a Belgian sustainable fashion label

The Story

Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.

Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.

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FAM The label

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  These straight jeans, made from deadstock fabric, are your companion for any occasion. They feature a side zipper, two side pockets and one back pocket.
Ash & Lee_eco print the Ash trousers. This pair features wide legs and a drawstring closure, allowing free movement and maximum comfort. sustainable fashion belguim design